Federation started the “Neethi Medical Stores” with the assistance of Government of Kerala from 1st November 1998. Under this scheme medicines are made available to the consumers at a price less by 13 to 40% of the MRP. The role of Consumerfed in the scheme mainly is to procure and distribute medicines on wholesale basis as per the requirement of the Neethi Medical stores. For this we have set up 7 Neethi Medical Warehouses. As it was later found that the Neethi Medical stores run by Primary societies could not cater the needs of the consumers at satisfactory levels in all the places, especially in urban areas, Consumerfed has decided to enter into retail trade also by setting up directly run Neethi Medical Stores, which has got very good response from the public. At present there are 94 Neethi Medical Stores directly run by Federation in addition to the 400 odd stores run Primary Co-operative Societies. We have proposals to start Neethi Medical store in every panchayath.