The Neethi Scheme started as per directions of Government of Kerala in 1997 is being successfully implemented through 1000 odd selected Primary Agricultural credit societies in all the districts of Kerala for the distribution of consumer goods at the lowest prices, especially in rural areas. Centralised purchase is being made, as far as possible, from the production centers directly and door delivery of stock is effected to the stores. This scheme has proved to be a boon to millions of rural household of the lower income group. Subsidy sale activities are mainly done under this division.
The scheme is to distribute 10 items of essential commodities at subsidised rates through the network of 2300 retail outlets. 2000 of them are run by selected co-operative societies and 300 by the Triveni wing of Federation. Here the items are sold at least by less 20% of market rates. The consumers are benefited by price reduction to the tune of 1000.00 crores rupees annually under various schemes of Consumerfed.
Consumerfed directly starts NANMA stores in panchayaths / municipalities. We are presently having 3 NANMA Stores of our own.